20091113

Alternate Reality Game: Ever Dreamt of This Man?

Every night and all over the world thousands of people are seeing This Man in their dreams:




If his face appears in your dreams too or if you have information to identify This Man,  you are kindly invited to contact This Website.

Is This Man an Archetype, a SuperNatural Being, a ParaNormal Dream Surfer?
Is This Man a sample of viral marketing, just another alternate reality game... or both? 
Is This Man perhaps something creepier? Like, let's say, an experiment in mind control, in thought and/or dream manipulation?




New York, January 2006. The patient of a well-known shrink draws the face of This Man, who has been repeatedly visiting her… in her dreams. Though she has never met This Man before, he gives her all sorts of advice on private matters. The drawing lies forgotten for some days on the desk of the psychiatrist, until another patient recognizes the face of This Man, that has often appeared in his dreams. He also says he has never seen This Man in his waking life…


The shrink sends the drawing to some of his colleagues with patients who have recurrent dreams. Four patients recognize the portrait as that of the frequent visitor in their dreams. They all refer to him as “This Man”. From early 2006 until today, more than 2000 people in many cities all over the world, have claimed This Man appeared in their dreams:






 

 

 

There seems to be no common trait or ascertained relation among these people, and until today no man has been recognized as This Man…


 

Several theories have already been developed to explain the mysterious phenomenon. 
Is This Man, according to the psychoanalytic theory of Carl Gustav Jung, an archetypical image that surfaces in times of hardship? 
Is This Man one of the forms in which God is manifesting Himself today? 
Is This Man a real person who can enter people’s dreams, thanks to his very specific paranormal skills? 
Is there a mental conditioning plan behind This Man, developed by a major corporation? 
Can the phenomenon be explained by the “dream imitation theory”, whereby people become so deeply impressed that they also begin to see This Man in their dreams? 
Is the image of This Man an instrument which facilitates recognition in our waking life, because of its undefined oneirical nature? 

One thing is for sure, the domain name of This Man’s website is registered by Andrea Natella, the director of an Italian advertising agency (*). Is This Man, in other words, an unconventional form of advertising? Does This Man have a hidden marketing agenda? Is This Man a demonstration of how things go viral? Is This Man the name of a new alternate reality game?



 We'll keep you informed!



(*) See also http://guerrigliamarketing.it and http://www.rhizome.org/discuss/view/26577

Born in Italy in 2003, Guerrigliamarketing.it is an advertising agency that uses non-conventional communication techniques, like the creation of fictitious events or campaigns reaching the limits of legality, through which they “fuck the market in order to enter it”.

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